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Three Videos Your Website Can’t Live Without June 9, 2015

As time and technology progress (seemingly at the same rate!), it’s becoming more and more clear that video marketing is the new black. With today’s infinite access to information and finite time to consume that information, video is the most efficient way to convey your message. We couldn’t agree more with a recent Entreprenur.com article that suggests there are “3 Videos Every Business Needs on Its Website,” so here they are: First Impressions are Everything Longer than your average commercial,…


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3 Steps to Creating Content with a Purpose January 13, 2015

Some things in life are certain: the sun will rise, taxes will be collected and there will never be a shortage of content on the internet. With the recent increase in video streaming access (thanks YouTube!) today’s consumer is bombarded with videos to view, like, and share with their friends. Businesses are left wondering how to get their purpose driven content noticed by the consumer amongst a sea of cat videos. But before you change your company slogan to a…


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Getting Up Close with Legendary Baseball Scout Ralph Avila November 14, 2014

Conducting an on-camera interview with someone you’ve never met before so that it appears natural and organic is tricky. Add some bulky and imposing production equipment to the convo and now you’ve got your work cut out for you.  That’s what we were up against in an interview former member of the Havana Sugar Kings and legendary baseball scout, Ralph Avila. Enter the Folding Mark E. The Mark E allows the subject to see the interviewer while looking into the…


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Online Video a Powerful Channel to Attract Travelers September 4, 2014

Turkish Airlines knows it.  So does WestJet, Disney and a host of trend-setting travel and hospitality companies.  Online video is seriously influencing people’s travel decisions – where to go, how to get there, where to stay, eat, shop and more.  Just ask Google and Ipsos MediaCT whose recent study found that two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip.  The two-year study crunched a bunch of data to determine the habits,…


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Getting the Most Bang For Your Buck: Determining Your Video ROI August 20, 2014

Embracing video into your marketing strategy is definitely a step in the right direction, but it shouldn’t be the last step. A recent study showed that 71 percent of marketers who experimented with new media failed to deliver quantifiable business results because they weren’t tracking metrics (warc.com). Determining the Return On Investment (ROI) of a video is crucial in finding out what is actually contributing to your bottom line. To understand the real impact your video is having, track viewer…


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Aerial Filmmaking: Taking Your Video Production to New Heights May 30, 2014

It’s a bird! It’s a plane! Its recording? Aerial cinematography and the use of aircrafts to achieve epic wide shots have been elevating large scale video productions for years. Now, thanks to technological advances and the incorporation of unmanned aerial vehicles (UAVs) attaining these big budget shots is safe and affordable.   This isn’t your grandpa’s aerial footage. Operated from the ground by a pilot and cameraman via remote control, UAVs (also known as drones or hovercrafts) can capture low altitude shots and…


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Video Production: Thinking Globally April 7, 2014

It’s true, our world is getting a little smaller everyday. With technological advances in transportation and communication, businesses are no longer limited by their location, but now have access to a global audience.  We know first-hand the importance of maintaining a global mindset.  Centrally located between West Palm Beach and Miami – a melting pot of cultures and ethnicities. – Digital Cut’s clients and projects must appeal to a broad audience from Haitian to Hispanic and everything in between.  …


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Why Your Production Needs a Director – Improving Your Call to “Action!” February 6, 2014

  When people think of directors, words like “Action,” ascots, and Spielberg come to mind – and little else. What does a director do anyway? Are they really necessary? And why can’t I ever name more than three? Contrary to popular belief, directors are not beret wearing, megaphone-wielding control freaks (well, most of them); they are vital to effective video production, both in Hollywood and corporate video marketing. The director’s role is crucial in organizing a production to be both…


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Non-Profit Video Marketing: The Importance of Building a Story January 23, 2014

In an interview following the release of his film, Titanic, director James Cameron claimed that the big budget effects used to emulate the historic ship and its travels was merely a backdrop for the true star of the film – a good, old-fashioned love story (Industry Central). Cameron’s message: build the story before you build the boat. In the same way that Jack and Rose’s love story stole the show, the story of the beneficiaries of Jack & Jill Children’s…


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Video Production – Understanding and Navigating the Process July 23, 2012

Video is a powerful medium. It moves beyond flat marketing to add excitement and immediacy to your message in ways that mere words and photos cannot. Video is a key ingredient to any successful marketing initiative. If this is your first foray into video production and, well, you just don’t know what you don’t know, below are some tips to help you navigate the video production process. PLAN: The projects that are carefully planned have plenty of lead time and…


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