loader

Three Videos Your Website Can’t Live Without June 9, 2015

As time and technology progress (seemingly at the same rate!), it’s becoming more and more clear that video marketing is the new black. With today’s infinite access to information and finite time to consume that information, video is the most efficient way to convey your message. We couldn’t agree more with a recent Entreprenur.com article that suggests there are “3 Videos Every Business Needs on Its Website,” so here they are: First Impressions are Everything Longer than your average commercial,…


0 1 Comment

3 Steps to Creating Content with a Purpose January 13, 2015

Some things in life are certain: the sun will rise, taxes will be collected and there will never be a shortage of content on the internet. With the recent increase in video streaming access (thanks YouTube!) today’s consumer is bombarded with videos to view, like, and share with their friends. Businesses are left wondering how to get their purpose driven content noticed by the consumer amongst a sea of cat videos. But before you change your company slogan to a…


0 0 Comments

Getting Up Close with Legendary Baseball Scout Ralph Avila November 14, 2014

Conducting an on-camera interview with someone you’ve never met before so that it appears natural and organic is tricky. Add some bulky and imposing production equipment to the convo and now you’ve got your work cut out for you.  That’s what we were up against in an interview former member of the Havana Sugar Kings and legendary baseball scout, Ralph Avila. Enter the Folding Mark E. The Mark E allows the subject to see the interviewer while looking into the…


0 0 Comments

Getting the Most Bang For Your Buck: Determining Your Video ROI August 20, 2014

Embracing video into your marketing strategy is definitely a step in the right direction, but it shouldn’t be the last step. A recent study showed that 71 percent of marketers who experimented with new media failed to deliver quantifiable business results because they weren’t tracking metrics (warc.com). Determining the Return On Investment (ROI) of a video is crucial in finding out what is actually contributing to your bottom line. To understand the real impact your video is having, track viewer…


0 0 Comments

Aerial Filmmaking: Taking Your Video Production to New Heights May 30, 2014

It’s a bird! It’s a plane! Its recording? Aerial cinematography and the use of aircrafts to achieve epic wide shots have been elevating large scale video productions for years. Now, thanks to technological advances and the incorporation of unmanned aerial vehicles (UAVs) attaining these big budget shots is safe and affordable.   This isn’t your grandpa’s aerial footage. Operated from the ground by a pilot and cameraman via remote control, UAVs (also known as drones or hovercrafts) can capture low altitude shots and…


0 1 Comment

Video Production – Understanding and Navigating the Process July 23, 2012

Video is a powerful medium. It moves beyond flat marketing to add excitement and immediacy to your message in ways that mere words and photos cannot. Video is a key ingredient to any successful marketing initiative. If this is your first foray into video production and, well, you just don’t know what you don’t know, below are some tips to help you navigate the video production process. PLAN: The projects that are carefully planned have plenty of lead time and…


0 0 Comments

Video Production is Booming in Miami, Fort Lauderdale and All Over South Florida May 29, 2012

  Thomas Edison’s kinetoscope Ever since Thomas Edison was dreaming up his Kinetoscope from his winter home in Fort Myers, Florida filmmakers have flocked to Florida’s shores to shoot moving images.  For years, Miami has been a major player in the the booming film and entertainment industry.  The ’60s helped establish Miami as a legitimate location for new media with proper facilities and a talented pool of workers.  Numerous big name motion pictures and TV shows were filmed in Miami and…


0 0 Comments

Eight Easy Ways to Maximize Your Videos May 22, 2012

How do you assure that your company’s message will be seen, heard and acknowledged in our media-inundated age? Video.  Here are eight easy ways to put videos to work for your business now. Include on your website. A no-brainer and a must if you want your site to achieve its goals. Upload to YouTube, Yelp, Vimeo and other video sharing sites to help with your SEO.  And be sure to include those key words used when searching for your type of product or…


0 0 Comments

How Much Does Video Production Cost? May 9, 2012

If this is your first foray into video production, I’m sure you have many questions. “How much will this video cost me?” is usually at the top of the list for most. And it should be, as you want to ensure that you are maximizing your marketing dollars. Here are a few factors to consider as you begin planning and budgeting for your production: Length – Is your corporate video a one minute talking head or are you shooting an…


0 3 Comments

Professional Video Production in South Florida: Top 10 Reasons To Go With The Pros May 1, 2012

Recently a client asked, “Can’t we just shoot something with our small flip camera for this campaign?”  The answer: You can, but it will look like you did.  If your video is representing your brand, your business, your image, then you should employ a professional video production company.  Here are the top 10 reasons why you must go with the pros if you want professional results. Professional equipment – We’ve got the right gear for the job: broadcast-quality HD cameras, lighting…


0 1 Comment