Political TV Ads: Video Production Techniques Used to Sway Viewers August 7, 2012

The political season is heating up and the TV ads are becoming more and more frequent. Working in video production, we find ourselves discussing and dissecting the production value of the ads and the nuances that slant them as either positive or negative. Besides the ads actual content, there are many “tricks of the trade” that are employed to influence the viewer. Take a look at the two ads below, both from the Obama campaign. The negative ad aims to  paint Romney as a bad guy who believes in outsourcing American jobs. It uses de-interlaced video (or lines…