Online Video a Powerful Channel to Attract Travelers September 4, 2014
Turkish Airlines knows it. So does WestJet, Disney and a host of trend-setting travel and hospitality companies. Online video is seriously influencing people’s travel decisions – where to go, how to get there, where to stay, eat, shop and more. Just ask Google and Ipsos MediaCT whose recent study found that two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. The two-year study crunched a bunch of data to determine the habits,…