Non-Profit Video Marketing: The Importance of Building a Story January 23, 2014

In an interview following the release of his film, Titanic, director James Cameron claimed that the big budget effects used to emulate the historic ship and its travels was merely a backdrop for the true star of the film – a good, old-fashioned love story (Industry Central). Cameron’s message: build the story before you build the boat. In the same way that Jack and Rose’s love story stole the show, the story of the beneficiaries of Jack & Jill Children’s…