The Value of Video Marketing March 25, 2015

People are consuming digital content in many ways and through many different channels. Social media is one such avenue that cannot be ignored when targeting your customer base. Recently, Facebook for Business took steps to measure how video delivers value and improves brand awareness. What their researchers found is that the moment a video was viewed lift happened across ad recall, brand awareness and purchase consideration. Even people who never watched the video, but saw the impression of the video…