Non-Profit Video Marketing: The Importance of Building a Story January 23, 2014
In an interview following the release of his film, Titanic, director James Cameron claimed that the big budget effects used to emulate the historic ship and its travels was merely a backdrop for the true star of the film – a good, old-fashioned love story (Industry Central).
Cameron’s message: build the story before you build the boat.
In the same way that Jack and Rose’s love story stole the show, the story of the beneficiaries of Jack & Jill Children’s Center is the driving force behind the organization’s marketing video. Focused on providing childcare for low-income, working families in South Florida, Jack & Jill Children’s Center is a non-profit helping to break the cycle of poverty. When Digital Cut Productions was approached by the organization to create a marketing video to raise funds, it was clear: who better to tell the redemptive stories surrounding Jack & Jill than the beneficiaries themselves? By following the stories of three Jack & Jill families, viewers get a first-hand account of the hardships faced by low-income parents struggling to make ends meet, and the relief found at Jack & Jill who, for many, is the difference between success and failure. Talking heads and organization “higher ups” are absent from the video, a decision that allowed the story behind Jack and Jill to truly shine.
Whether you’re producing a multimillion-dollar blockbuster, or creating a video marketing campaign for your company, telling a compelling story is the key to success. Your audience, be it current or prospective customers, donors or sponsors are more likely to invest their time and money in your company if they first invest in your story.
To schedule a brainstorming session about your story contact Lauri